Successful real estate websites are more than just pretty pictures. They’re a reflection of the savvy businessperson behind it. When you’re ready to launch your new real estate website, it’s important that you focus on getting the word out and get people excited about what you have to offer.
If you’re like most realtors, you’re probably sick of trying to find new customers. Grow your business by focusing on the things that matter – and that’s getting more people excited about your website. The following are some tips that will help you do just that!
Create a Press Release
One of the best ways to announce a real estate website launch is by creating a press release. This can be done through the use of social media, email marketing, and even traditional marketing methods. The press release should include information about the website, features included on it, and how to visit it.
Inform Your Network
When it comes to advertising your new website, you have to be sure that you are targeting your audience correctly. One way of doing this is by announcing your new website through social media and email. Although the best way is to let people know via the networks that they are already a part of like Facebook and Google+. There is nothing worse than getting an email from someone that has nothing in common with what you’ve created.
Prepare Your Website Visitors
Launching a new website is always an exciting time for the company. But before you launch, there are some things that need to be done ahead of time. You want to prepare your website visitors by telling them that the site will be going offline for maintenance. You also want to make sure it will stay updated and relevant with all the latest happenings on the property market. And don’t forget about your social media pages, because you’ll want to share the news with your followers when it goes live.
Conduct a Social Media Campaign
For many, launching a new website is a huge occasion. To announce the launch to social media followers, business owners should create an event on Facebook and share it on Twitter. They should also consider putting up posters at their local coffee shop that advertises the site’s new URL address.
Promote on Local Websites and Blogs
Create a blog post that tells the world about your new site. You can also find local real estate blogs and posts on them to let people know of your latest creation. Promote on social media as well!
Develop an Email Marketing Strategy
When announcing the launch of a new website for real estate, it is important to have an email marketing strategy. This strategy means that someone should be responsible for coordinating all of the emails that go out on behalf of the website. They will also need to make sure that they are sending out content that entices prospective clients to contact them. It’s also a good idea to include links in the emails so people can find the information they’re looking for quickly and easily.
Measure the Results
Once you launch your new website, it will be helpful to measure the results of your launch. Analysis of these insights will help you make decisions about your marketing strategy. You want to know what parts of the site are most popular and which ones need improvement. Knowing this information will also allow you to make adjustments as needed to optimize the user experience.
Conclusion
With a proper website launch, buyers and sellers can be informed of the new additions to your property listings. You should also update your social media channels to make sure that potential customers are aware of any changes.
Houzez is the perfect option for anyone who wants to launch a new real estate website. If you need help getting it set up, we would be happy to talk. Houzez is so easy to use that web designers can create stunning real estate websites with Houzez.
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