When you’re on a job interview, you do your best. You get a new haircut, you put your best suit, you make sure you don’t have anything in your teeth. You do try to make the best first impression. Whenever a person visits your real estate website, your business goes through a kind of job interview.
People will critique what they see, and determine whether you’re worth the time they’d spend to get to know you better and do business with you.