The only thing more important than finding your next real estate agent is finding your next customer. With the marketing landscape shifting and evolving, it’s often hard to keep up and know which marketing channels will be most effective for you. In this blog post, we’ll give you 10 all-round real estate marketing ideas that will help you to bring your business back to life!
Create and Maintain an Active and Attractive Website
Having a well-designed and attractive website will help you to generate more leads, especially if you have a blog or a forum. You should try to update the content of your site on a regular basis so that it remains engaging to visitors.
Get Your Property Listed on Multiple Websites
One of the most important things a property owner can do is to get their property listed on as many different websites as possible. People will use different sites to search for a home depending on what they’re looking for. Some will be looking for luxury homes while others might just want a starter home. Every site that your property is listed on gives you chances of catching the eye of potential buyers.
Advertise on Social Media Platforms
Social media platforms are one of the most underutilized marketing tools. If you’re not already advertising on Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, or LinkedIn, you’re missing out on a lot of potential customers. Ultimately the goal is to reach out to new people and engage with them in a way that makes them feel like they know you.
Engage Locally to Capture Your Target Market
Investing in local marketing opportunities will help you capture your target market. Local publications cover people and events with a more personal touch. TV stations with a regional focus are available on cable networks, and radio stations can be found with a quick online search for the area you’re interested in.
Participate in Online Communities for Building Trust
The internet is a big place with millions of people in it. It can be difficult to build trust in this large group because you’ll have to convince people you’re genuine. One way to do this is to participate in online communities. Create your own blog or page on Facebook, for instance, and share your opinions with others. Be sure not to post negative comments about other companies or businesses, however, because this could damage your reputation.
Promote with Online Ads
It’s always important to reach potential buyers with targeted marketing. You can buy online ads on sites like Facebook, Google, Twitter, and more – there are so many places you can advertise your real estate. Buying ads will reach people who are looking for properties to buy, so it’s easy to get them interested in your listings.
Offer One of a Kind Deals to Capture Attention
A well-known real estate developer in San Francisco, California, offers a free parking garage with every condo purchased. This is an example of one of a kind deal that can capture the attention of home buyers.
Develop a Mobile Strategy
Your real estate agency should have a mobile strategy that reflects your brand. You should be able to find everything you need on your phone, including directions to the property, contact information for the agent handling the listing, and more. Your website should also work well on mobile devices.
Create Visual Marketing Content
One great way to create visual marketing content is by using property video tours. These are videos that show people through a property they’re considering renting or purchasing. They’re incredibly effective because they show the property’s features, design, and location in high quality, making it feel like you’re really there.
Use Video Marketing as Part of your Strategy
Video marketing is a great way to cut through the clutter of other marketing efforts. It can help build credibility and win new clients for your business. You can use video marketing in a variety of ways, so don’t restrict yourself to one strategy. Create videos about yourself and your company, show off projects you’ve worked on, or offer testimonials from satisfied customers.
What better way to use marketing than capturing your customer’s interest in person? If you have a team, assign one member to focus on specific parts of the property. Plan ahead by deciding who will showcase the best qualities of the home and when so that it coincides with when potential buyers will be looking. Have different members offer a tour in a different fashion. For example, have one member take a walk through while another gives a tour from their tablet or phone remotely.
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