The sheer number of people who find their dream home online without resorting to an estate agent just keeps on growing.
There’s no longer the role of a gatekeeper for the real estate agent, as the internet gives today’s homebuyers easy access to information.
However, if you want to take on the property portal giants, you don’t really need a multi-million Rand marketing campaign. What you need to do is:
Create a local, dominant online presence, making sure that your brand and website can be easily found when the buyer is starting their online search in your vicinity.
Give those homebuyers a great search experience, making sure you offer more information, services, and tools than your competitors.
These are two of the important real estate website best practices and can help you on your quest on how to become a successful real estate agent.
Once you’ve used some of the techniques, such as Facebook marketing, and you have people on your site, you should be ready to give them a great experience.
When you’re looking at conversion in real estate, specifically at your real estate website optimization, it is actually much more than just figuring out how to get more traffic to your website.
You need landing pages that convert, you need a website design that your visitors will enjoy, and can easily navigate. It’s about having forms and calls to action that will lead your visitors to give you their contact information.
For a realtor, the website isn’t just a piece of digital real estate. If you properly build and maintain it, it will bring you more clients and more sales, which results in more earnings.
Your potential customers have a way of exploring what you have to offer, and you have a way to sell your services to whoever may be looking for them.
Your real estate website’s design is more or less a very dynamic representation of you, and it should be made with care and strategy if you want some more real estate leads.
When you’re wondering how to generate real estate leads, this is the way. It’s also one of the best answers to the “how to get real estate clients” question, and a great way for real estate prospecting.
When agents join a brokerage firm, the package they get might receive a provided website. However, if the brokerage firm is a smaller one, you might be responsible for building your own website and taking care of your lead generation for real estate.
But, even if your brokerage does give you a website and some tips on how to generate leads in real estate, your website will most likely look just like all other local sites.
How does this give you buyer leads for real estate agents if you’re just like everyone else?
When you’re on a job interview, you do your best. You get a new haircut, you put your best suit, you make sure you don’t have anything in your teeth. You do try to make the best first impression. Whenever a person visits your real estate website, your business goes through a kind of job interview.
People will critique what they see, and determine whether you’re worth the time they’d spend to get to know you better and do business with you.
If you’re a real estate agent, a strong online presence is an essential for you.
Does your real estate website have what it takes to boost your impact in an industry that’s more competitive than ever? Find that out, and see what makes a good real estate website as well, below.
Changelog [Added] Property status and labels on property carousel [Added] Permalinks for property labels and status [Added] Pre-filled agent contact form for logged in user [Added] Property status and labels on property girds [Added] Youtube social icon option in footer [Added] Show phone number on click [Added] when user change role, he also show in […]
Changelog [Added] Activation code required [Added] Youtube icon for top bar [Added] Option to exclude specific Neighbourhoods and Labels in houzez taxonomy grids module [Added] Property status and type in detail section [Fixed] Free listings go on payment page when re-list after expired [Fixed] Double scroll bar issue on search dropdown [Fixed] Google reCaptcha translation […]
[Fixed] Print property [Fixed] Print Invoice [Fixed] Property same as draft default image not delete issue [Fixed] Agent auto logout when delete property [Fixed] Stripe per listing payment issue [Fixed] Auto suggestion search translation [Fixed] Multiple emails for saved search in daily emails option. [Fixed] Autocomplete city thumbnail [Fixed] Set featured for free lisitngs [Updated] […]
[Fixed] White space below property slider on property detail page. [Fixed] Duplicate “none” option in add new property form. [Fixed] User profile form fields on mobile [Fixed] Facebook widget layout issue on mobile in footer [Improved] Optimized CSS Changed files: – wp-content -> themes -> houzez -> framework -> functions -> helper_functions.php – wp-content -> […]
[New] Fax number filed in contact widget [New] Yelp social media for header and footer social icons [New] Ability to add new invoice from back-end [New] Option to make second price required in add new property form [Changed] Property detail page gallery from slick to owl carousel js [Fixed] Property detail title area layout issue […]